Budweiser Superbowl 50 Commercial: an Epic Fail

February 8, 2016

Let’s talk about the Budweiser Clydesdale horses. . .

I positively love seeing them every chance I can. So it shouldn’t be any surprise I watch out for their Superbowl commercial every year.


First off, here’s what a Budweiser commercial should look like. . .

It’s the “Best Of Bud” commercials, called “Brotherhood” and lots of people need a tissue when they watch it. There’s a story of a man and his horse, the trainer who sees his horse go off to work… and their reunion. Lovely scenery, good story, great commercial. Memorable!

If you haven’t seen or at least heard about the above commercial from the 2013 Superbowl, you’ve been hiding under the proverbial rock. It was voted the #1 commercial on a program of the top 50 Superbowl commercials shown on CBS this past weekend, and is on about every “Top Superbowl Commercials” list out there.

True Confession of “NOT a Football Fan”

Okay, I’ll be upfront and admit I don’t like watching football. It’s just not my thing.

And further, I’ll admit I don’t like watching commercials either. In fact, I don’t watch much “regular” tv for that reason, and when I do watch something…. well, I mute the commercials. Then I go get a drink, or go to the bathroom, or look at my email, or just about anything but watch those commercials.

But I did sit and watch the show this past Saturday night on CBS with the “Top 50 Superbowl Commercials.” It was doubly fun for me because it showed glimpses of San Francisco, where The Farmer & I are visiting in March, and I knew it was bound to have some of the Budweiser Clydesdale horse commercials. So what can I say? I watched it!

Superbowl 50 Commercials

Then last night I turned on my television set and put it on the CBS channel to air Superbowl Fifty. While I still wasn’t that interested in actually watching football and kept the sound muted, what I wanted was to be able to turn the sound on quickly when the Budweiser commercial came on.

Okay, I’ll confess I did listen to some of the other commercials, and some were mildly amusing or interesting, but mostly blah.

Then a Budweiser commercial came on. Oh boy! But it was only a spoof on political campaigning, and like most of the other commercials, pretty blah.

Time for THE Top Superbowl Commercial

Then when the Budweiser commercial came on that started out with a glimpse of the Clydesdale horses, I thought, “Oh boy! Here we go!”


Talk about blah, fell flat, a TOTAL FAIL. Was that really the best you could do Budweiser? Gotta say, you need a new ad agency if they advised you to run with that commercial. I won’t even sully my website with a link to that loser, but I will quote their description of the video on YouTube:

We’re big. We have clydesdales, not ponies. We’re proud to be America’s #1 full-flavored lager. Budweiser is 140 years going strong, and we’re #NotBackingDown.

Seriously? Yeah, they do have Clydesdales…. but they showed precious little of them. (Did you notice they didn’t even capitalize the name in the description?)

Here they have one of the most well-known icons for a brand, THEIR brand, and they didn’t use them to their advantage at all. Just a couple of quick glimpses in an otherwise totally UNmemborable commercial.

No, I’m certain that unlike previous commercials that stay in people’s memories, and still get watched on YouTube, the 2016 commercial is destined to go down in, well, not infamy. It will just fade away from people’s memories, and the sooner the better I’m thinking.

Budweiser Clydesdale Commercials Worth Watching

If you want to watch some of the great commercials, there is no shortage. Besides the top ranked commercial above, how about the tear-jerker tribute for 9/11 ?

Or here’s a little longer video with a bunch of the classics, including one that is a real favorite of mine:

Right at the end, the one with the young Clydesdale horses kicking snowballs at the older ones, then one of the older ones goes over and bumps the tree to unleash a whole load of snow on top of the young Clydesdales… makes me laugh every time.

Even the “How To” Videos are Better

Besides all the classic Budweiser Clydesdale commercials of years past, even the videos that show the behind-the-scenes look at how they train the horses to do the commercials are much more interesting than the loser 2016 commercials. If you want to check out some of those, I have a post on training the Clydesdales, just click here!

I sure hope that the Budweiser people “wise up” and make a commercial worth watching next year.
(HINT: Feature the Clydesdales! Go BIG with BIG horses, or go home!)



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